
The tale begins in 1500 when Giovanni Battista Giulianini from Milan, knight of the arms, was sent by the De’ Medici’s family to a border land between Romagna and Tuscany, where Cosimo I De’ Medici founded the fortified town Heliopolis which was built to defend the border between the Grand Duchy of Tuscany and the Papal State.
In the 18th century, part of the Giulianini family retired to the countryside surrounding Villa Rovere, where evidence already existed of a small production of della Rovere wines. This can be seen from the menu in the book “Dall’Osteria al Ristorante – dal 700 al Nuovo Millennio” written by Michelin-starred sommelier Gianfranco Bolognesi. It was at the inaugural banquet of the Morgagni monument on May 27th, 1875, where delicacies were served accompanied by excellent champagne and a “della Rovere” wine.


Wine production continued in the La Rovere and Signolo di Predappio estates and, thanks to Alessandro, who inherited the passion for the art of wine making from his grandfather Tito Giulianini, it became a developing project together with his son Tito. The goal was to produce wines with international blends, while keeping a strong bond with the territory of origin.

The tale begins in 1500 when Giovanni Battista Giulianini from Milan, knight of the arms, was sent by the De’ Medici’s family to a border land between Romagna and Tuscany, where Cosimo I De’ Medici founded the fortified town Heliopolis which was built to defend the border between the Grand Duchy of Tuscany and the Papal State.
In the 18th century, part of the Giulianini family retired to the countryside surrounding Villa Rovere, where evidence already existed of a small production of della Rovere wines. This can be seen from the menu in the book “Dall’Osteria al Ristorante – dal 700 al Nuovo Millennio” written by Michelin-starred sommelier Gianfranco Bolognesi. It was at the inaugural banquet of the Morgagni monument on May 27th, 1875, where delicacies were served accompanied by excellent champagne and a “della Rovere” wine.




The Winery
Thanks to the “Tenuta Villa Rovere” wine project, Alessandro and Tito, father and son, united by their passion for wine and love of family tradition, recently decided to create their own winery. They were enthusiastic to have the utmost control over the entire process starting from the transformation of the grapes, which are harvested strictly by hand.

All the Tenuta Villa Rovere wines are dedicated to a member of the family, confirming the strong ties of this project with its origins: Tito, the name of Alessandro’s grandfather and son; Olindo, Alessandro’s great-grandfather; Pirro, Olindo’s uncle; Nanì and Giulì, the affectionate nicknames of the two Giulianini sisters, Alessandro’s mother and aunt. The names of the wines are therefore a tribute to family history and help strongly connote the identity of this project.
The Winery


All the Tenuta Villa Rovere wines are dedicated to a member of the family, confirming the strong ties of this project with its origins: Tito, the name of Alessandro’s grandfather and son; Olindo, Alessandro’s great-grandfather; Pirro, Olindo’s uncle; Nanì and Giulì, the affectionate nicknames of the two Giulianini sisters, Alessandro’s mother and aunt. The names of the wines are therefore a tribute to family history and help strongly connote the identity of this project.
